Privacy policy

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1

We are pleased that you are visiting our website and thank you for your interest. This Privacy Policy informs you about how we handle your personal data when you use our website. Personal data means any information that can identify you personally.

1.2

The controller responsible for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Amélure. The controller is the natural or legal person who decides, alone or jointly with others, on the purposes and means of processing personal data.

1.3

For security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser bar.

2) Data Collection When Visiting Our Website

If you use our website for informational purposes only (i.e., without registering or otherwise providing us with information), we collect only the data that your browser transmits to our server (server log files). When you access our website, we collect the following information:

  • The pages visited on our website

  • Date and time of access

  • Amount of data transferred

  • Source/referrer (the site you came from)

  • Browser used

  • Operating system used

  • IP address (possibly anonymized)

Processing takes place according to Art. 6(1)(f) GDPR, based on our legitimate interest in ensuring the stability and functionality of the website. This data will not be passed on or used otherwise. However, we reserve the right to review log files retrospectively if there are specific indications of unlawful use.

3) Cookies

To make our website attractive and enable certain functions, we use cookies. Cookies are small text files stored on your device.

  • Session cookies are deleted once you close your browser.

  • Persistent cookies remain stored to recognize your browser on your next visit.

Cookies may collect data such as browser type, location data, and IP addresses. Persistent cookies delete themselves after a set period.

Some cookies simplify ordering by saving preferences (e.g., remembering a shopping cart). If personal data is processed via cookies, this happens either under Art. 6(1)(b) GDPR (performance of a contract) or Art. 6(1)(f) GDPR (legitimate interests in website functionality and usability).

We may also use third-party cookies for marketing or analytics. If so, you will be informed separately in this policy.

You can configure your browser to notify you about cookies, allow cookies only in specific cases, or block them entirely. Please note that blocking cookies may limit website functionality.

Guides for cookie settings:

4) Contacting Us

If you contact us (e.g., via contact form or email), we process the data you provide (such as your name, email address, and message) in order to respond.

Data processing takes place according to Art. 6(1)(b) GDPR (to perform a contract or take steps prior to entering one) or Art. 6(1)(f) GDPR (our legitimate interest in handling inquiries). Your data will be deleted once your request has been fully processed, unless legal obligations require retention.

5) Data Processing When Opening a Customer Account and for Contract Processing

If you open a customer account or place an order, we process your personal data in accordance with Art. 6(1)(b) GDPR. Which data is collected is apparent from the input forms.

Your account can be deleted at any time by contacting us. We store and use data only as necessary to fulfill the contract or legal obligations.

6) Use of Your Data for Direct Marketing

6.1 Newsletter Subscription

If you subscribe to our email newsletter, we will use your email address to send updates. Subscription is based on your consent (Art. 6(1)(a) GDPR). You can unsubscribe anytime via the link in each newsletter.

6.2 Newsletter to Existing Customers

If you provide us with your email during a purchase, we may use it to send information about similar products/services. This is based on our legitimate interests (Art. 6(1)(f) GDPR). You may object to this use at any time without additional costs beyond transmission fees.

7) Data Processing for Order Handling

We may share your data with shipping and payment service providers where necessary to fulfill your order. This is based on Art. 6(1)(b) GDPR.

  • Payment providers may include PayPal, credit card companies, or banks. These providers process your data under their own privacy policies.

  • Shipping companies receive only the data needed for delivery.

8) Use of Social Media

We may use plugins from platforms like Facebook, Instagram, or others. When you interact with these plugins, your data may be transmitted to the provider. The scope of processing is determined by the provider’s privacy policy.

9) Online Marketing

We use tools such as Google Analytics, Meta Pixel, or similar services for analytics and marketing. These may use cookies or tracking pixels to collect data on visitor behavior.

Processing is based on consent under Art. 6(1)(a) GDPR. You can withdraw consent anytime for future use.

10) Tools and Miscellaneous

We may use additional tools (e.g., Google Maps, reCAPTCHA, font services). These providers may receive information such as your IP address. Where required, data transfer takes place with your consent under Art. 6(1)(a) GDPR.

11) Rights of the Data Subject

You have the right to:

  • Confirm whether we process your personal data (Art. 15 GDPR).

  • Correct inaccurate data (Art. 16 GDPR).

  • Delete your data (Art. 17 GDPR).

  • Restrict processing (Art. 18 GDPR).

  • Receive your data in a portable format (Art. 20 GDPR).

  • Withdraw consent at any time (Art. 7(3) GDPR).

  • Lodge a complaint with a supervisory authority (Art. 77 GDPR).

12) Right to Object

If we process data based on Art. 6(1)(f) GDPR (legitimate interests), you may object at any time on grounds relating to your particular situation.

If data is used for direct marketing, you may object at any time without giving reasons.

13) Duration of Data Storage

We store personal data only as long as necessary for contractual or legal purposes. Once the purpose ceases or the retention period expires, data will be deleted according to legal requirements.

14) Updates to This Privacy Policy

We may update this Privacy Policy to comply with legal requirements or to reflect changes in our services. The current version is always available on our website.